Welcome to Jugetsudo
The "cha zen ichimi" principle, which states that tea and zen are one, invites us to refine our senses and prepare tea with full and sincere attention.
Founded in Tokyo in 1854, Jugetsudo selects teas sourced directly from Japan. Through carefully crafted blends, we offer moments of pleasure that awaken the five senses.
The essence of Jugetsudo
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Selection of Michelin-starred restaurants
Selected by Michelin-starred restaurants and hotels, in Europe and Japan.
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Cultural experiences
An invitation to discover Japanese culture through our workshops and events
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House since 1854
A Japanese company founded over 170 years ago, driven by authentic craftsmanship.
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A place outside of time
A space imagined by Kengo Kuma, designed to offer a moment of calm and harmony.
Our selected teas
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Sechcha
Classic Green Tea
A balanced green tea with fresh vegetal notes and a delicate, enveloping astringency.
Profile: fresh, vegetal, balancedTime: morning, break
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Gyokuro
Grand cru green tea
Grown in shaded conditions, gyokuro develops a deep sweetness and a refined umami.
Profile: mild, umami, elegant
Moment: slow tasting, special occasion -
Matcha
Green tea powder
Our matcha reveals a smooth sweetness and a delicately creamy texture. Its richness and depth of flavor make it an ideal tea for finding your center.
Profile: intense, creamy, deep
Time: morning, concentration -
Genmaicha
Green tea with roasted rice grains
A blend of green tea and roasted rice, genmaicha is prized for its warm notes and toasty aroma. Enriched with matcha, it offers a smooth and comforting cup.
Profile: toasty, round, comforting
Timing: during and after a meal -
Hojicha
Roasted green tea
Made from carefully roasted sencha leaves, hojicha develops a comforting sweetness and delicate toasted notes. Low in caffeine, it's the perfect accompaniment to moments of relaxation.
Profile: toasted, sweet, soothing
Time: evening, relaxation -
Other teas & infusions
Japanese black tea and herbal infusion
A selection of diverse teas, from mild and refreshing mugicha to delicate Japanese black tea. Infusions designed to accompany every moment with simplicity.
Profile: soft, light, accessible
Timing: throughout the day
Which tea suits you best?
Answer 5 questions to discover your profile
What is your taste preference?
Do you enjoy bitterness?
When do you enjoy a cup of tea?
What are you looking for in a tea?
Today, you feel like…
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Gift Voucher / Matcha Ceremony
Regular price 60,00 €Regular priceUnit price per -
Sencha Asa Bio / Thé en vrac 50g
Regular price 19,00 €Regular priceUnit price per -
Genmaicha Matcha organic / Thé en vrac 50g
Regular price 15,00 €Regular priceUnit price per -
Genmaicha Matcha Bio / 15 Sachets of 2g
Regular price 15,00 €Regular priceUnit price per -
Sencha Haru Imperial / Aluminum sachet 50g
Regular price 21,00 €Regular priceUnit price per
How to properly prepare different teas?
Frequently Asked Questions
Some further details
What is the difference between preparing tea in a teapot (kyusu) or directly in a cup?
A kyusu teapot allows the leaves to express themselves better and reveals a richer and more balanced infusion.
Why shouldn't boiling water be used for all green teas?
Using boiling water for green tea accentuates the bitterness and masks the more delicate aromas. A lower temperature allows for a gentler, more balanced infusion. For roasted teas like hojicha or genmaicha, hotter water is more suitable, with a shorter infusion time to preserve the balance.
What happens if you infuse it for too long?
Infusing the tea for too long releases more tannins, making it more bitter and astringent, at the expense of its subtle aromas. The tea's balance is then lost.
Can the leaves be re-infused? How many times?
Japanese green tea leaves can be re-infused several times: three times for sencha, up to five times for gyokuro. Each infusion reveals new, often lighter, aromas. It is advisable to slightly increase the temperature with each re-infusion.